Email Marketing Tidbits
75% of daily social media users said email is the best way for companies to communicate with them, compared to 65% of all email users. (MarketingSherpa - 2010)
67% of subscribers say they've purchased products offline as a direct result of receiving an email from a retail company. (Epsilon – 2009 Report)
49% of Twitter users said they made an online purchase because of an email, compared to 33% of all email users. (MarketingSherpa - 2010)
We are not referring to sending out tons of information to your email list, which is, by the way, considered spamming. What we are talking about is creating an email marketing strategy that builds an opt-in list of people who want to hear from you and your company.
Email marketing has high returns on investment because it is permission based, subscriber driven, and easy. People who sign up for your list have given you permission to communicate with them via email because they want to receive information from you. Email marketing is another form of Inbound Marketing.
Email marketing returned $43.62 for every dollar spent on it in 2009, and is expected to return $42.08 for every dollar spent on it in 2010. (Direct Marketing Association)
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